This is the visual identity creation project of Mario Piccirillo, a master plasterboard worker and painter, who combines his passion for construction with functionality, creating customized solutions for his customers. Over the years he has made himself known simply as “Mariano”, but he felt that word of mouth was not enough, the desire to expand his reality highlighted the need to create an easy-to-recognize brand that encompassed all of his founding values.

After an initial analysis and identification of the objectives, we understood that Mariano’s audience is divided into professionals and private individuals. The former are looking for practical, safe, but also attractive products, the latter want to make their home more comfortable. 

From here came the idea of ​​creating two sections with different colors that reflect the differences between the proposals. Mariano told me that he works mainly with Würth instruments, that he loves elegance, but also simplicity, his distinctive colors are red, black and white.