This is the website restyling and promotional video creation project for Dr. Alessandro Parma, a rheumatologist. Dr. Parma didn’t want to change his logo, but the website’s colors (orange and red) didn’t match the environment of his office, so he opted for a more neutral palette of blues and light blues. In line with this choice, he asked me to update the website. The main goal was to publicize all the services offered and to simplify the booking procedure.

He also asked me to develop videos to be included on the website and social media: one in which he introduced himself and his practice, the second specifically for the new densitometer his office was equipped with. Always at the forefront, he wanted to share medical updates and useful information also for his patients. 

He wanted to make his office a more welcoming environment, but at the same time in step with technology. I suggested installing a holographic projector on the ceiling of the room where he performs bone densitometry, so that the person undergoing the examination could relax by observing the projections during the execution.